WGM academy - courses for the graphic industries

We are proud to introduce a new service exclusively for our customers and potential customers, unique in the world of companies in our industry. In fact, we have provided a permanent teaching / testing room in our building in Castelfranco Veneto. The courses, taught by renowned consultants and italian, Germans, Austrians, Slovenians and English technicals, are intended to form the different levels of management of printing companies, with the advantage, unique in the world, that you can quickly put into practice on equipment prepared in our workshop, what is explained in the same order is not only an academic lecture. Once released from the course, participants will have full mastery of the issues followed. The calendar, available soon, provides courses for top management in the areas of administrative, commercial, tax, both for operators in the press room with technical / production objective. There are also available on demand, custom trainings at customers building.

LIST OF COURSES
 

FIRST AID IN THE PRODUCTION PROBLEMS
Target participants: Production Manager / Printers
Date: November 2011
Course Length: 1 hour in classroom + 4 hours in the workshop
Location: World Graphic Machine srl – Via per Salvatronda, 46-31033 - Castelfranco Veneto (TV)
Minimum Participants: 5
Course language: English - German - Slavic

• Analysis of common problems encountered by participants in its machinery
• How to solve the most common machine stop
• How to solve print quality if it is not optimal
• Practical tests in the workshop on Heidelberg machines
• Questions and resolution of specific problems

SALES TECHNIQUES FOR USED OFFSET PRINTING MACHINES
Target participants: dealers
Date: December 2011
Course Length: 4 hours in classroom  + 1 hour in workshop
Location: World Graphic Machine srl – Via per Salvatronda , 46-31033 - Castelfranco Veneto (TV)
Minimum Participants: 5
Course language: English - German - Slavic

• From price to value, how to sell and not be bought
• Action to take with the customer
• The inspection of the printing press and knowledge of the particulars
• Overall commercial development of companies in our industry
• Preparation for DRUPA 2012

THE REPLACEMENT OF ROLLERS IN PRINTING MACHINE
Target participants: Production Manager / Printers
Date: March 2012
Course Length: 1 hour in the classroom + 3 hours in the workshop
Location: World Graphic Machine srl – Via per Salvatronda , 46-31033 - Castelfranco Veneto (TV)
Minimum Participants: 5
Course language: English - German - Slavic

• Operation with rollers
• Practical tests in roll change
• Tips for buying new rollers

WEB MARKETING COURSE
Target participants: Management / Commercial
Date: April 2012
Course Length: 4 hours
Location: World Graphic Machine srl – Via per Salvatronda , 46-31033 - Castelfranco Veneto (TV)
Minimum Participants: 5
Course language: English - German - Slavic

The Internet channel: how the company can qualify its online presence by integrating the Web in traditional marketing strategies
• Web Marketing: Create a marketing plan to increase the visibility of the company
• Search Engine Optimization: Increase the natural placement in search engines
• Search Engine Marketing: Turn on campaigns with Google AdWords, Google Analytics access, analyze, discover more informations about the visitors
• Mail Marketing: contact its customers through effective newsletters
• Media Marketing: use innovative forms of communication, making your site available on mobile devices,   because they exist in social networks
• Create of appropriate corporate image to the times, complete, credible and coordinated
• Opening new channels
• Improve national and international visibility
• Increase of visitors interested in the products
• Increase business contacts to pass to commercials
• Reduce time and improvement of the efficiency in communications

COST ANALYSIS
Target participants: management / finance and control directors
Date: June 2012
Course Length: 4 hours
Location: World Graphic Machine srl – Via per Salvatronda , 46-31033 - Castelfranco Veneto (TV)
Minimum Participants: 5
Course language: English - German - Slavic

• The importance of the cost
• Analysis of the traditional cost
• Dashboards and business use of scenarios as a tool for decisions
• Software to support decision-making systems

ROUTINE MAINTENANCE OF THE PRINTING MACHINE
Target participants: Production Manager / Printers
Date: July 2012
Course Length: 1 hour in classroom + 4 hours in the workshop
Location: World Graphic Machine srl – Via per Salvatronda, 46-31033 - Castelfranco Veneto (TV)
Minimum Participants: 5
Course language: English - German - Slavic

• Advantages of concrete and decrease costs by applying maintenance
• Report to be drawn up to have always under control the machinery
• Tools to support the maintenance of the management
• Practical maintenance tests on Heidelberg printing machines

There are also available on demand, personalized training at customers site to train entire departments directly into their machines. For more information, please contact us.

Alberto Rui

Phone: 0423 737.559
Skype: wgm-alberto
E-mail: albertorui@wgm.it